Easy
Fewer calls, fewer steps, clear prices.
Sadouak brand
How Sadouak looks and sounds, for our team, partners and the press.
ສະດວກ
The name
Sadouak is ສະດວກ, the Lao word for convenient. The name is the promise: when something needs doing at home, getting help should be easy. Write it as Sadouak, with a capital S. In Lao text, keep the Latin spelling for the name, and use ສະດວກ when you mean the word.
What we stand for
Trusted
Checked people, real reviews, a person behind every report.
Local
Made for Laos: kip, provinces, and Lao first.
Logos
Sadouak has one main logo, the purple house. Each app also has its own icon.
Sadouak
The purple house is the main logo. Use it for the company, the website, posters and anything that is about Sadouak as a whole.
Customer app
House and tap: help at home, one touch away. Use it only where you mean the customer app, such as a download button.
Provider app
Open hand and arrow: work passed into good hands. Use it only where you mean the provider app.
- Keep clear space around the logo of at least a quarter of its width.
- On dark or coloured backgrounds, place it on its white tile.
- Don't stretch, recolour, rotate or add effects.
Logo files PNG, 512 px, transparent. Sadouak customer provider
Colour
Navy is shared. Customer work is teal and coral. Provider work is ocean and amber. The deep shades are for text and buttons, because they meet contrast rules.
Shared
Customer
Provider
Tap a colour to copy its code.
Type
One family for each script, all drawn to feel friendly and clear.
- Latin · Plus Jakarta Sans
Book a checked provider
- Lao · Noto Sans Lao
ຈອງຜູ້ໃຫ້ບໍລິການ
- Chinese · Noto Sans SC
预订可靠的服务商
The woven band
A line pattern taken from the woven hem of a sinh. It marks edges and section breaks. Use it thin, in one colour, and never behind text.
How we write
Say it plainly
Short sentences and everyday words. Write the way a helpful neighbour talks.
Be exact about money
Show prices in kip, and say who pays whom and when.
Never promise what we can't check
No made-up numbers, reviews or guarantees.
Our words
| English | ລາວ | 中文 |
|---|---|---|
| Provider | ຜູ້ໃຫ້ບໍລິການ | 服务商 |
| Handyman | ຊ່າງ | 师傅 |
| Booking | ການຈອງ | 预订 |
| Urgent help | ວຽກດ່ວນ | 紧急帮助 |